Sitecore tip 40: empower marketers with components in SXA rendering variants

It is no secret that Sitecore Experience Accelerator (SXA) is a very powerful tool to quickly create stunning marketing sites. One of my favorite features is the option to render a component within a Rendering Variant. This will help you create cool options for you rmarketers to add teaser and incentives on many places.

So what can you do with it? Well for example adding a Rich Text component and a Search component on top of an Image component.

Or what to think of an incentive piece of content within your responsive full page navigation menu? The animated gif below shows an example I created by simply using the promo component to render a promo item next to the navigation. Almost all of the work it took was put into the CSS styling, not in coding or configuring the logic.

It still amazes me how much you can achieve by fully leverage the potential of SXA.